How Enervon Reached 100M TikTok Views for Their #IbalikAngHappy Campaign
Enervon launched their #IbalikAngHappy campaign last April and the campaign aims to spread the message of bringing back the energy and happiness in the lives of every Filipino. after two challenging years during the pandemic. For this campaign, we tapped various TikTok content creators to tease and promote the #IbalikAngHappy song in partnership with Ben&Ben. During the pre-launch phase, the TikTok influencers encouraged their followers to watch out for the premiere of the so