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How Del Monte Made Their Pineapple Juice The Post-Meal Drink

Del Monte recently launched their Eat-Cleanse-Repeat campaign to make their fiber-enriched pineapple juice the drink of choice after meals. The campaign highlighted the purpose of the drink to cleanse the body, and allow consumers to enjoy more food and drinks.

Here's a sample of the content that included Del Monte Pineapple Fiber-Enriched c/o Ninong Ry:

The campaign tapped 16 influencers who posted content across various platforms - YouTube, Facebook, Instagram, and TikTok. The use of different social media platforms and mixed content types allowed the campaign to reach 12,400,000 potential customers, with a total engagement of 624,000.

Collaborate with us for your next influencer marketing campaign by sending us an e-mail at 😀


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