Strength in Synergy: Blogapalooza’s Role in the Shoppertainment x Sigma Ventures Alliance

There’s something magical that happens when visionary companies come together and now, you get to be part of a new chapter that’s shaping the future of livestream and content-driven commerce in Southeast Asia.

Leaders from Shoppertainment Live Inc. and Sigma Ventures Holding Corp. mark the beginning of their partnership — a pivotal move toward shaping the future of livestream commerce in Southeast Asia. From left to right, Saymour Go- Director of Manila Kleanfuel Corp.& Board of Director, SLI; Lawrence Lee, Chief Broadcast Officer, SLI; Steve Sy, President and CEO, Great Deals E-Commerce Corp. & Board of Director, SLI.; Patricio Soyao, CSO and Co-Founder, SLI; President, Future First Talents Inc. (HR and Executive Search;Hiyasmin Neri-Soyao, Chief Executive Officer, SLI; for  Ronald Robins, President and CEO, Mineski International & Director, Sigma Ventures Holding Corp.; Stephen Chua, Director, Sigma Ventures Holding Corp.; Marito De Jesus, General Manager, Sigma Ventures Holding Corp.; Ace Gapuz, President and CEO, Blogapalooza Inc.& Board of Director, SLI; Serafin Cu, President, EWealth Universal Marketing Corp. & Board of Director, SLI

Just last week, Shoppertainment Live Inc., the country’s pioneering livestream shopping network, officially announced its strategic partnership with Sigma Ventures Corp., a powerhouse of leaders in gaming, entertainment, and digital innovation. And we at Blogapalooza are proud to be right in the middle of this momentum—bringing with us our community, our influence, and our heart.

A Shared Vision for the Future

For us at Blogapalooza, partnerships have always been at the core of what we do. As our CEO Ace Gapuz puts it:

“I believe the partnership with Sigma Ventures will bring a lot of energy into Shoppertainment. I have always been a believer in partnerships—because they allow us to leverage each other’s strengths. Seeing what Sigma Ventures brings to the table, I believe it’s going to be a fresh and powerful addition to the Shoppertainment ecosystem.”

That’s the power of collaboration. And this time, it’s bigger than ever.

Where Blogapalooza Fits In

As the leading influencer marketing company in the Philippines, Blogapalooza’s strength has always been building community. We’ve built strong, authentic relationships with creators, influencers, and thought leaders—and we’ve cultivated an ecosystem that doesn’t just talk about engagement but lives and breathes it.

With this partnership, Blogapalooza will play a key role in amplifying the creator and influencer side of Shoppertainment Live’s vision. As the company moves toward a more product-driven approach to live commerce, creators will be front and center, not just endorsing products, but co-creating value with brands, building trust, and shaping consumer experiences in real time.

We believe that this is where the future of commerce lies. And we’re ready to help lead that charge.