Common Campaign Objectives of Brands and Agencies for Paid Collaborations
Brands and agencies are continuously leveraging influencer activations to build awareness and launch new products. Identifying and analyzing an influencer’s audience plays a vital role in a campaign strategy. Matching the target audience is a key objective in a campaign, or else said campaign could fail.
At Blogapalooza, we saw that building brand awareness is still the most common goal of brands, especially to those that are relatively new in influencer marketing. Marketers who actively use influencer marketing have started moving towards nano and micro-influencers to raise awareness due to their lower fees, higher engagement rates, and resonance. Large campaigns also integrate macro to mega influencers for massive reach and exposure.
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