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Why Bigger Isn’t Always Better

Brands and businesses have discovered the power of influencer marketing in reaching more people through multiple channels. We have seen an increase in the demand for these content creators during the pandemic. The easiest way to stay in the loop with the latest trends was to scroll through social media and the various links the influencers shared. 

With the saturated market and busy timelines, it is important to connect to the niche market of your brand. That’s where micro-influencers and nano-influencers come in. Micro-influencers are content creators with at least 10,000 followers, while nano-influencers have a following below 10,000. 

These content creators are followed by people with similar interests and demographics, creating a profile that is specific and narrowed down. Their followers are made up of passionate individuals who believe in the products they feature, and are more likely to have meaningful conversations with their followers.

Micro and nano-influencers are non-celebrities. Being more relatable icons makes it easier to build trust and a sense of belonging. The fact that their follow count is not as big as celebrities, the cost of collaborating with these types of influencers are not as high. Low overhead combined with their relatability and affinity to their followers, saves brands money without sacrificing consumer reach.

Connecting with influencers that appeal to and have a voice in the right market is important for an effective brand campaign. Blogapalooza, the Philippines’ premier influencer marketing agency, makes this possible. Our pool of talented and passionate content creators with a variety of niche markets can help you tap the consumers for your brand or product. Collaborate with us now! Reach out via email, Facebook, Twitter, or Instagram.


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