UGC: A Brand’s BFF

UGC or User-Generated Content is content created by someone on social media. It’s when an everyday person posts about brands/products they use. An example of this would be someone using a bag instead of a fixed photo of the bag with a background. Previously an unpaid and untapped resource, UGCs have become a brand’s BFF. Here are 5 reasons why brands have started paying attention to UGCs:

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