TikTok recently launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business to grow their brand. TikTok explained that the global availability of TikTok's self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an easy-to-use platform.
According to their latest announcement, here are the product highlights of their new platform:
Creative tools: TikTok has a suite of creative tools that enable every marketer to embrace the creativity and authenticity of the TikTok community. Everyone has the opportunity to tell their story, and TikTok's creative tools help brands represent the most authentic version of their brand.
Flexible budgets: TikTok Ads Manager was designed for fast set up for every level of expertise. Flexible budgets allow businesses to adjust their spending at any time.
Performance targeting: Intelligent targeting enables businesses to get discovered by new engaged audiences.
Business accounts: TikTok is also introducing business accounts that will provide additional tools customized to businesses' needs for performance analysis and engagement with audiences.
At a time when small businesses have been severely impacted around the world, TikTok is also introducing its Back-to-Business ad credit program, including $100 million in ad credits for small businesses worldwide to use on their journey to rebuilding.
For more information on getting started, visit www.tiktok.com/business. Want to work with TikTok Influencers instead for a more organic approach? Let us know if you're interested in working with TikTok influencers by getting in touch with us below or by sending an e-mail at firstname.lastname@example.org and we'll be happy to collaborate with you on your next influencer marketing campaign!