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TikTok as a Marketing Tool

With its significant growth, there is certainly a remarkable increase in demand for advertisements in TikTok. Countless Brands turn to the app for marketing needs to meet different campaign objectives. Brands may choose to market in the app through different ways:

  • Hashtag Challenges - Somebody creates a challenge using a hashtag and invite others to do the same, and share it on their pages (anyone can participate by using the hashtag).

  • Advertising - The use of different ad formats in the app such as In-feed Native Video, Brand Takeover, Hashtag Challenge, and Branded Lenses.

  • Influencer Marketing - Partnering with creators to co-create content with the brand.



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