The most downloaded app has become a launchpad for various viral trends. Considering its vast influence, it's no surprise that the platform has become a powerful marketing tool for business. Other social media platforms such as Instagram launched their own short-video features to compete with the platform, following TikTok's remarkable success in the digital space. However, Instagram users expressed how they would wish for the app to get back to its old feature with less reels being shown on feeds.
The short-video platform has grown into a conversation hub for trending discoveries about food, fashion, lifestyle, travels, and so much more. This is the reason why more brands try to skew advertisements to TikTok - it's much easier to trend due to its algorithm and creativity of the community.
Find out how your next influencer marketing campaign can benefit from TikTok by downloading our latest industry study for free!