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Transforming Movements Into Timeless Icons!

For its 37th year of serving as the national federation for all Junior Marketing Associations (JMAs), the @Philippine Junior Marketing Association | PJMA and its member schools recently gathered as one alliance to celebrate the new term’s renewed members highlighted at the General Assembly, “Iconic! Striking Lasting Impressions,” last January 27, 2024 at the Jose Rizal University, Centennial Building Auditorium.

Amidst the rise of TikTok influencers, brands, and content creators, standing strong with powerful signature imprints amplified by bold and astonishing tactics such as guerilla marketing, the #GeneralAssembly2024 raised the bar high.

Vice President for Research and Development and Co-Project Head of General Assembly, Mr. Prince Cacho emphasized, “Being iconic isn't just about being noticed; it's about creating a legacy that resonates through time.”

The assembly featured distinguished speakers, including:

  • Mr. Jorge Wieneke, Serial Entrepreneur on “Becoming Contagiously Iconic” to master what makes a brand or content go viral

  • Mr. Jerry Yao, the Marketing Sensei PH on “Crafting a Signature Imprint” talking about speaking with confidence and creating a timeless personal brand

  • Mr. Jeano Cruz, Partner and Creative Director of GIGIL on “Captivating the Crowd” to discuss differentiation through guerilla marketing

In line with PJMA’s mission to Crossing Borders, the National Executive Board 2023-2024 vowed to equip its members with distinctive skills and expertise, fostering the ultimate vision of, “Traversing Dynamic Capacities.” Their pledge aims to help fellow Marketistas constantly thrive in an ever-evolving marketing landscape.

Attendees and partners also enjoyed a booth exhibit filled with internship opportunities, brand activations, and a showcase of iconic JMA trademarks and a parade of university flags, adding a dynamic element to the event. 

Vice President for Membership and Project Head for General Assembly, Ms. Shainah P. Babar concluded by stating that the path to becoming iconic lies not just in what you sell, but in how you connect with people.

PJMA extends its sincerest gratitude to Mr. Paul Nucum of UST Tiger TV for hosting the assembly, the Magwayen Creative Scholars’ Guild of the Pamantasan ng Lungsod ng Maynila for their iconic performance, and the Jose Rizal University’s Student Development Office and the JRU Young Marketers Association for a meaningful venue partnership.

Stay tuned as we await one of PJMA’s next highly-anticipated flagship events, the 2024 edition of Juan Big Idea.



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