Hana Austria’s Creator Journey, Start with Passion, Grow with Purpose

Blogapalooza Inc.
Jul 30
3 min read

If you’re dreaming about becoming a content creator but don’t know where to start, take it from Hana Austria—you don’t need to have it all figured out from day one. With 156.5K TikTok followers and counting, Hana is proof that you can turn a simple hobby into something life-changing.

From sharing her honest beauty reviews to giving her followers a peek into uni life, Hana’s content feels fresh, fun, and full of heart. And now, she’s sharing her story to inspire you to take that first step.

“It all started with just having fun.”

“I started creating during the pandemic, and honestly? It was just for fun,” Hana shares. “I made TikTok videos to pass the time, and I never thought it would turn into something bigger.”

But the moment an international Korean brand—Bare N Bliss—noticed her and sent her products to try, everything shifted. “That’s when I realized I loved doing makeup. In 2022, I decided to take it seriously, and slowly, brands started noticing my work.”

Her message to aspiring creators? “You don’t need to have all the fancy gear or a perfect plan. Start with what you have. What matters is showing up and staying true to yourself.”

“Your uniqueness is your superpower.”

Hana’s creative process isn’t about following trends—it’s about staying authentic. “I create content that feels natural and gives honest feedback about products because I want my followers to trust me,” she says.

But she’s also real about the challenges. “Editing slows me down sometimes,” she laughs. “But I remind myself that it’s all part of the process. You don’t have to be perfect, just be consistent.”

Her advice? “Don’t compare yourself to others. Focus on what makes you different, and lean into that.”

The Highs, the Lows, and the Lessons

One of Hana’s favorite parts of being a creator is meeting other creatives and attending exciting events. “It’s so fulfilling to connect with people who share the same passion,” she says.

Of course, there are tough days too. “Sometimes I overwork myself and question my content. But I’ve learned that those doubts mean I care. And caring is what makes your work better.”

“Your supporters will keep you going.”

Hana says the real magic of being a creator is the connection with her followers. “There was this one time a girl came up to me and said she watches my TikToks and loves my makeup. Hearing that made me so happy—it reminded me why I do what I do.”

“There’s room for everyone in this space.”

Hana believes there’s no need for unhealthy competition in the creator community. “Every creator is unique. Instead of competing, let’s support each other. The right mindset will take you far.”

Finding Confidence and Stepping Into the Spotlight

A turning point in Hana’s creator journey was joining Blogapalooza. Through the network and events, she found the support, visibility, and encouragement she needed to level up. “Blogapalooza helped me find my confidence. It made me feel seen as a creator and pushed me to step outside my comfort zone,” she shares.

Whether it’s the community, the opportunities, or the sense of belonging—being part of Blogapalooza gave Hana the assurance that she was on the right path.

Her message to aspiring creators? “Don’t be afraid to start. You’ll grow, you’ll learn, and you’ll surprise yourself along the way.”

Hana Austria’s story is a reminder that when you start with passion and grow with purpose, there’s no limit to where your journey can take you. With consistency, authenticity, and the right support system, your dreams can turn into reality.