With the rising YouTube usage amid the COVID-19 lockdowns, brands should definitely re-asses their YouTube advertising options for the rest of 2020. If you're brand is thinking of ways to take advantage of YouTube's increasing usage but at the same time don't want to go through all the challenges of coming up with your own video campaign, then we might suggest using YouTube influencers as a way to maximize this opportunity.
To guide you on what you can do, here are the different types of Youtube Influencer Marketing Campaigns:
These campaigns are about introducing new products to the marketplace. You want your influencers to create eye-catching, exciting videos that incorporate your product in some way. Video reviews/ unboxing videos can make an excellent way to introduce your product.
These campaigns are designed to keep a product in people's memory. These are probably the most common type of influencer campaigns. You put emphasis on how it can solve a common problem for the channel's viewers. You could work with an influencer to make some How-To videos, showing new uses for your product, or how people can get the most out of their purchase.
Hashtag campaigns are, of course, a feature of the social media age. Although YouTube is perhaps not as big on hashtags as Instagram or Twitter, hashtags are still used there as a way to find and group videos on specific topics. Ideally, you want to create custom hashtags for the campaign.
YouTube is no different from any other social channel. People love contests, and they will often take great interest in competitions run by their favorite channels, particularly if the prize is highly relevant to the channel's niche.
Branding campaigns feature videos about a specific brand or product. You do have to be careful that these campaigns don’t become too commercial. Remember that most people don't choose to watch commercials, and there can be a fine line between an influencer-made branding video and a paid ad.
Need help working with YouTube influencers?
Let Blogapalooza, the Philippines' premier influencer marketing company, manage your influencer campaign where we get the right influencers for your brand to reach the right audience! Get in touch with us below or send us an email at firstname.lastname@example.org.