
Micro-influencers still reign supreme in 2022
As we usher in 2022, it is predictable that more brands will jump into the influencer marketing bandwagon, working with content creators and influencers to remain relevant to their audiences. Executive buy-in is not anymore a problem for most marketing teams given the general acceptance of influencer marketing as an important part of the digital marketing pie. Marketing budgets will be appropriated for influencer marketing campaigns, which will then give rise to the demand fo